From a look at their last booked trip to the reasons for selecting specific destinations, this research covers a breadth of topics related to consumers’ travel decisions.
Focusing on U.S., Brazilian, Argentinean and Mexican travelers, the study explores the intricacies related to these unique markets. Travelers in these regions show distinct preferences, like method of travel and where they travel. Likewise, they also have specific motivations and sources of influence for traveling as it relates to content, advertisers, and the types of vacations they seek.
Download the full study to learn more about the above topics as well as:
- Travelers’ online journey and device usage
- Types of vacations they seek
- How budget factors into their decisions
- Number and duration of trips