Case Study

Visit Britain Partnership

download the study

Reaching a Global Audience with Customized and Integrated Content

VisitBritain and Expedia Group Media Solutions began working together for the first time in advance of the 2012 Olympic Games in London. Their challenge was to use the games as a platform to elevate the country, attract potential visitors, and measurably increase tourism numbers. VisitBritain was looking for a partner who could see the potential beyond the games – the culture, the heritage, the countryside – and implement an innovative and inspirational campaign to reach and grow their audience in lasting ways.

While the partnership between VisitBritain and Expedia Group Media Solutions began with that pre-Olympic planning, it has continued to flourish, becoming a Partnership of Firsts. Over multiple campaigns, we developed and implemented innovative, integrated marketing efforts with a global reach that continued to drive bookings and grow the VisitBritain brand.

Learn how VisitBritain and Expedia Group Media Solutions partnered together over multiple campaigns to help grow the VisitBritain brand.

Icon Section Title

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

ic_camera

Icon Brief Blurb

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor.

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company

“Testimonial lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas viverra maximus. Mauris varius vitae turpis quis rhoncus. Vivamus ac tempor lacus. Morbi ornare diam id sapien dignissim.”

avatar_sample
Firstname Last,
Company