Reaching a Global Audience with Customized and Integrated Content
VisitBritain and Expedia Group Media Solutions began working together for the first time in advance of the 2012 Olympic Games in London. Their challenge was to use the games as a platform to elevate the country, attract potential visitors, and measurably increase tourism numbers. VisitBritain was looking for a partner who could see the potential beyond the games – the culture, the heritage, the countryside – and implement an innovative and inspirational campaign to reach and grow their audience in lasting ways.
While the partnership between VisitBritain and Expedia Group Media Solutions began with that pre-Olympic planning, it has continued to flourish, becoming a Partnership of Firsts. Over multiple campaigns, we developed and implemented innovative, integrated marketing efforts with a global reach that continued to drive bookings and grow the VisitBritain brand.
Learn how VisitBritain and Expedia Group Media Solutions partnered together over multiple campaigns to help grow the VisitBritain brand.