Learn how to influence the growing segment of travelers who extend their business trips to leisure
In a new study with Luth Research, Expedia Media Solutions sheds light on the previously untapped bleisure market - business travelers who extend their business trips to leisure. The research uncovers unique habits, decision making influences, and the digital journey for these travelers.
Watch the recording to learn:
- What type of travelers are turning their business trips into bleisure trips
- Which factors influence the decision to extend a trip for leisure
- Activities or destinations most likely to entice the bleisure traveler
- How to influence this growing segment of travelers and develop a stronger marketing strategy in 2017