Becky Wu, PhD, Senior Executive Vice President, Luth Research
With extensive academic training in media effects and innovation diffusion, Becky brings unique perspectives in a wide array of research practices, particularly in the areas of cross-platform digital measurement, path to purchase research, advertising effectiveness, new product development, media measurement, and branding and marketing strategies.
Becky is the co-inventor of Luth Research’s ZQ Intelligence™ cross-platform digital behavior measurement platform. She drives innovative research solutions in integrating digital behavior data, survey data and other data sources to deliver fresh and meaningful insights. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive modeling.
Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies.
Candice Rab, Senior Vice President New Products, Luth Research
Having joined Luth Research in 2006, Candice is instrumental in the evolution of Luth’s business offerings. As Senior Vice President of New Products, she is responsible for innovation initiatives including leading New Product Sales, Client Service and Account Executive teams. Her involvement in the development of ZQ Intelligence, Luth’s cross platform digital measurement solution, positions Luth at the forefront of technology innovation for business intelligence.
Candice works with brands and publishers to address a myriad of key business questions from the impact of digital tools on customer path to purchase, to how digital influences in-store behavior. She has a Masters of Science in Executive Leadership from the University of San Diego and holds degrees in both Political Science and Communicative Technology from the University of Southern California.
Monya Mandich, Global Senior Director Marketing and Communications, Expedia Media Solutions
In her role, Monya is responsible for overseeing all integrated marketing and communications activities and for raising awareness of digital media opportunities for partners across the Expedia, Inc. suite of leading global travel brands. With her nearly two decades of strategic partnership development, marketing, and customer acquisition experience, Monya evangelizes a thought leadership approach externally and internally centered on data-driven insights that has resulted in travel and marketing industry recognition and accolades.
Monya currently sits on the advisory committee for the U.S. Travel Association’s Project: Time Off, which aims to shift thinking around the health, business and economic value of personal time off, and was recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing. She is a graduate of Western Washington University, and lives in the Seattle area with her family.