Marketing campaigns to accelerate recovery
COVID-19 has brought new challenges to the global travel industry, and travel marketers continue their important work planning a safe and measured recovery. Reaching the right traveler at the right time with your message is key to that recovery.
To support our partners and the industry, Expedia Group Media Solutions has evolved our targeting strategies, created new opportunities to reach potential travelers, and shifted our products to help you drive awareness and demand with travelers across Expedia Group's global brands throughout recovery.
In this webinar, we'll share:
- Ideas for refreshing your campaign strategies to resonate with travelers during recovery
- Audience targeting strategies to reach the right customer with the right message at the right time
- Examples of best-in-class digital marketing solutions
- How you can build marketing campaigns for each stage of your recovery
Date: Tuesday, August 25
Time: 2PM London time
Audience: Appropriate for travel advertising professionals
View additional COVID-19 webinars here, which were developed to help the travel industry manage change now and plan for recovery in the future.
Monya Mandich - Vice President, Marketing, Expedia Group Media Solutions
Monya Mandich is a vice president at Expedia Group Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia Group suite of leading global travel brands. With nearly two decades of experience, she evangelizes a thought leadership approach both externally and internally centered on data-driven insights, which has resulted in travel and marketing industry recognition and accolades.
Andrew van der Feltz - Senior Director, Business Development, Expedia Group Media Solutions
Andrew van der Feltz is a senior director of business development for the Europe, Middle East, Africa and Asia Pacific regions at Expedia Group Media Solutions. His team works closely with agencies, destination marketing organizations, hotel and airline partners on advertising opportunities and campaigns across the portfolio of Expedia Group brands.
Christine Walker Scarce - Director, Product Marketing, Expedia Group Media Solutions
Christine Walker Scarce leads the product marketing team at Expedia Group Media Solutions, overseeing the go-to-market strategies for the digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com.