On-Demand Webinar

How Hotels Can Prepare To Reactivate TravelAds On The Road To Recovery​

 

Prepare to (re)capture demand

As travel restrictions begin to lift, travelers are eager to reschedule missed trips and plan new adventures. Capturing this pent-up demand can be key to a successful recovery strategy. Join us to learn more about how hotels can take advantage of early green shoots of demand with TravelAds, reaching travelers as they plan and book their next trip.

In this webinar, we'll share:

  • data and insights that can help inform your campaign  strategies at each stage of recovery
  • targeting types to help deliver your message to the right traveler at the right time
  • creative best practices for helping your message resonate with travelers' new expectations and needs

View more webinars from our COVID-19 series here. These webinars were developed to help the travel industry manage change and plan for recovery.

Watch on Demand

 

Speakers

 

Christine Walker Scarce - Director, Product Marketing, Expedia Group Media Solutions

Christine Walker Scarce leads the product marketing team at Expedia Group Media Solutions, overseeing the go-to-market strategies for the digital advertising products and services across the Expedia Group portfolio of leading travel brands. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine previously spent seven years at Expedia.com as the senior manager for destination management, where she led product strategy for Expedia.com.

 

Meghan Keough – Sr. Director, Business Development, Expedia Group Media Solutions

Meghan focuses on creating and implementing business strategies to optimize marketing and revenue opportunities for our largest hotel partnerships. She previously served as a Director of Global Accounts for Expedia Group and was responsible for leading and managing international relationships with global lodging partners. In this role, she was the primary liaison and led the account management team in strategic planning and delivery.​

 

Andy Mann – Sr. Director, Business Development, Expedia Group Media Solutions

Andy leads business development and partner facing teams for Expedia Group Media Solutions’ growing sponsored listing business. His team works closely with global and regional hotel chains, management companies, agencies and local independent properties. Before joining Expedia, Andy worked at Lanyon and LivingSocial Escapes.