Expedia Group Media Solutions is dedicating to bring you the helpful information you need to navigate a rapidly-changing travel landscape. We're committed to sharing the actionable insight, expertise, and thought leadership you need to manage change now and plan for recovery in the future. This webinar series brings you perspective on how COVID-19 has shaped the travel industry and how brands worldwide have–and are continuing to–respond to these changes. 

Our COVID-19 webinars are best suited for travel marketing professionals. They're available on-demand to watch at a time most convenient for you.

On-demand Webinars

The COVID-19 global pandemic has brought travel to a halt and created unprecedented challenges to the travel industry. In the face of this incredible adversity, destination marketing and tourism boards continue their work as anchors in their communities, serving local businesses and tourism partners, and planning for recovery. In this webinar, you'll learn more about the vital role of destination marketing and tourism boards during a crisis, how they continue to service their communities, and how they're inspiring potential visitors. 

While travel may have slowed, dreaming of travel hasn't. The COVID-19 global pandemic has brought unprecedented challenges, and as we face this adversity together, our destination marketing partners are continuing their important work and looking ahead toward recovery.  This webinar offers a look at how destination marketing and tourism boards have navigated past crises, their current work during COVID-19, and how they plan to inspire travelers and revitalize tourism when the time is right.

Join Expedia Group Media Solutions and special guest speakers from Expedia Group User Research teams and eMarketer as we discuss the latest traveler sentiment and digital marketing trends and how travel advertising might be impacted in a world forever changed by the COVID-19 crisis. We'll take a look at digital creative guidelines to learn how brands are evolving their messaging to meet customers’ evolving expectations around health and safety and what this might mean for travel marketers.

As the travel industry looks toward recovery, we believe the best way to navigate is by working closely and collaboratively with our partners and the industry. In this webinar, we explore the latest data and insights into traveler intent and sentiment, and discuss how to leverage these insights to engage with travelers. We’ll also introduce the latest best practices and creative guidelines that can help ensure your campaigns hit the right note and increase the likelihood they’ll influence travelers and drive demand.

Step by step, destinations around the world are beginning to reopen for tourism to travelers. As the industry gears up for recovery, travel brands of all sizes – including those operating with smaller or reduced budgets – are confronting new challenges. Sharing experiences and insight can help destination marketing organizations of all sizes better plan to attract and safely welcome back visitors. In this webinar, you'll hear from other destination marketing professionals preparing for recovery and re-connecting with travel shoppers through creative campaigns and other marketing efforts.

As travel restrictions begin to lift, travelers are eager to reschedule missed trips and plan new adventures. Capturing this pent-up demand can be key to a successful recovery strategy. In this webinar, you'll learn how hotels can take advantage of early green shoots of demand with TravelAds to reach travelers as they plan and book their next trip. We'll share targeting types that can help deliver your message to the right traveler at the right time, and review creative best practices for helping your message resonate with travelers' new expectations and needs.

COVID-19 has brought new challenges to the global travel industry, and travel marketers continue their important work planning a safe and measured recovery. Reaching the right traveler at the right time with your message is key to recovery. To support our partners and the industry, Expedia Group Media Solutions has evolved our targeting strategies, created new opportunities to reach potential travelers, and shifted our products to help you drive awareness and demand throughout recovery. In this webinar, you'll learn how you can refresh your campaign strategies to reach the right customer with the right message at the right time.

Visit our expanded COVID-19 Resource Center.